Janu
Design Direction
Branding
Web Design
Print Design
Positioning
While at And Partners NY
With Miriam Kaplan
We launched Janu, a new sister brand of the global hospitality group, Aman. Targeted to a new, younger generation of affluent modern travelers. Embodying the shared core values as their predecessor; nurture the body and mind through lasting experiences that enrich the soul.
Night and day. Work and play. Yin, yang: there is duality in all of life. Janu guest are young in spirit, and adventurous, they have different expectations about luxury and exclusivity. This is the equilibrium that Janu brings to the hospitality industry, a new way to rethink balance.